How it’s made · The pipeline
How the avatars are made
One human, a stack of AI tools and a weekly routine. Here’s the whole pipeline, step by step.
Steps06
Fully automated02
ApprovalsHuman
Script
Face and visuals
Talking-head video
Edit
Publish
Review
The pipeline
Six steps, every video
1Script
Every video starts as a script written with Claude inside each avatar’s project, using a character bible that keeps their voice consistent. A human reviews every line.
2Face and visuals
Each avatar’s look was designed in Higgsfield from a single reference sheet. Stills and short B-roll clips come from the same reference so the face stays consistent.
3Talking-head video
Scripts become video in Jogg, using each avatar’s face and an assigned voice.
4Edit
Cutaways, on-screen text and captions are added. This step is still partly manual and being automated now.
5Publish
Posts are scheduled through Postly and Ocoya, with each platform’s AI label switched on.
6Review
Every week the numbers come back in and shape the next scripts.
Who does what
What’s automated and what isn’t
Scripts
Drafted by AI, approved by a human
Faces and stills
Generated, then hand-picked
Talking heads
Automated
Editing
Partly manual, being automated
Scheduling
Automated
Approvals
Always a human
The money
What it costs
Numbers coming after week 1.Monthly tool costs, cost per video and hours per week will be posted here once there’s a real week to count.
Hard lines
