Why I’m building AI creators that admit they’re AI

Most AI influencers pretend to be people. I’m building three that say they’re AI on day one. Here’s why, and what I’ll share along the way.

Cover: Why I’m building AI creators that admit they’re AI

Today three AI creators went live. Juno, Grace and Sal.

None of them are people. All of them say so.

That’s the whole idea.

The problem with fake people

AI influencers are everywhere now. Most of them are built to pass as human. Perfect skin, perfect life, no mention of how they were made.

It works until it doesn’t. A recent survey found 45% of people wouldn’t knowingly trust an AI influencer. Nearly 90% want AI content disclosed. Once people find out, the trust is gone.

So I went the other way.

AI that’s honest about it

Each avatar opens with the truth. Juno’s bio says “AI reviewer. Not a person.” Grace says “I’m an AI” before she says anything else. Sal says it in his first ten seconds.

Then they have to earn attention the old way. By being useful.

  • Juno reviews AI tools. An AI calling out other AI’s marketing is a better hook than any human reviewer has.
  • Grace teaches adults 50+ to spot scams. Scammers use AI now. Who better to explain how than an AI on your side?
  • Sal is an AI marketing director for restaurants. He runs on 25 years of what I’ve learned in that business.

Three rules

1

Every avatar says it’s AI, everywhere.

2

They only report on tests that were actually run. No fake “I’ve used this for months.”

3

Nobody gets reviewed without asking first.

What I’ll share here

Everything. The tools. What each video costs to make. Follower counts, views and what the avatars earn. What I’d do differently.

Some weeks will look good. Some won’t. Both get posted.

At day 60, the weakest avatar gets reworked or replaced. You’ll see that call get made here too.

If you want to follow along, the build log goes out once a week.

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